“Anti-science” Americans are not less intelligent on average than “pro-science” Americans. It’s simply a difference of who they trust to give them the facts. One group trusts and believes the public health organizations; the other group treats those same organizations with extreme skepticism. No solution to this problem will be effective until trust in the system is rebuilt.
The core problem that no amount of trying to “get through” to people will solve is that America’s public health and science institutions actually are deeply problematic organizations that are politicized and do not always act honestly and in the best interest of the people. The media, meanwhile, has lost all trust with a significant segment of the population who rightly recognize it as a propaganda machine for the ruling elites.
Why should my parents, who are quite intelligent but never received any significant science education, believe what they are told about science by experts that they can clearly recognize as untrustworthy?
You have to recognize and address this before any progress can be made.