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Well, you know, context matters. If ten days after a CEO is shot in the street you announce a card deck of CEO portraits with a shooting target on the back, and you post to your Instagram that "the CEO must die", then people are going to draw certain conclusions. Fortunately in this case some of those people were site moderators.

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So when is it contextually OK to print a shooting target with a US President's face on them?

That's easy: When you think it's ok to call for the murder of a US President.

You'd better be very sure about that. The Secret Service doesn't find that kind of thing funny.

I'm not worried, there's enough gun wackos with actual malice in their hearts making a living off of selling these targets.

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