Timing a sale right before an announcement you're well aware will drop sales numbers off a steep cliff looks pretty deceptive to me.
Then they should've put it on sale for $4.99 today, after the announcement, with a note in the description that it will no longer receive new features.
If it's indeed a deal, surely all the people who bought last week would've bought this week.
But imagine that you just bought either Sparrow a few days ago, or even worse, made it part of your workflow.
It sucks.
On the other hand, it's always an inherent danger with proprietary software. Open software gets maintained by Debian for like forever ;). I learnt that lesson after the demise of Be Inc.