Thanks. Yeah that seems to be the same AVC/h.264 'personal and non-commercial' text the 2010 article I linked centered on. MPEG-LA spoke to Engadget[1] (finally found a working link I could read) and said that a separate license for shooting commerical video isn't required and that distribution of commercial content via licensed providers (Google/Youtube, Apple, etc) is fine.
It seems the one caveat, per the Engadget article, is directly distributing AVC video to end users (I suppose like a direct download link on a personal site) is what requires a license but that license is free to obtain.
[1] https://www.engadget.com/2010-05-04-know-your-rights-h-264-p...