Naming and creating descriptions is not trivial, I wish more complaints would also simply come with proposals of better taglines, so we can bash those ideas quickly in comments and cut that long feedback loop.
Not trying to be contentious, but I've got a 5-digit slashdot ID and I've never heard that phrase explicitly used in my entire life as a term of art by software devs, including at or around 1999.
Definitely not saying that nobody was using the term, but "widespread use" is a big claim that requires some substantiation. It absolutely does not align with my lived experience of the time.
I know whatever's written in Wikipedia doesn't necessarily have to be authoritative, but it's worth to check out https://en.wikipedia.org/wiki/Forge_(software)#History
Imagine if Fedora presented itself as simply “an open source alternative to windows”.
Sure, that might be easier to understand for those less in the field, but really doesn’t help it’s own identity.