> Haskell is apparently quite strong for general backend web dev

Yep. Mostly because of the https://www.servant.dev/ framework (but see also IHP, Yesod, and other frameworks). Servant lets you declare your HTTP API at the type level, and then it will infer the correct types for your endpoint handlers. You can also extract OpenAPI specs from it, generate clients for Haskell or other languages, etc.

My current employer, Bellroy, uses Haskell for pretty much all new code and Servant for all new HTTP APIs. https://exploring-better-ways.bellroy.com/our-technology-sta... is an older post discussing the shift to Haskell. We've found Haskell code to be much more compact than the equivalent Ruby, and significantly more robust.