Neither does Twitter.
Its search is frequently broken to push whatever the new version of their algorithm decides to push. If Musk so wishes your entire feed will be just his rants (something I experienced a few weeks ago).
Pre-Musk and pre-algorithm Twitter was a good source of news, as it was near-realtime, and relevant to you. Now? No.
Something that really pissed me off is how much of a "support channel" it became for things like my internet provider. If the internet went down their twitter was often the only place you could get info.
When joining a group its easiest to simply adopt the choice the group has already made.
Companies chose Twitter because lots of people (their customers) already used it. If their customers move, and indicate a preference, they'll happily move too.
Personally I don't use Twitter. Lots of businesses post on Twitter, and they're welcome to do so.
I do use WhatsApp. Which has traditionally been business unfriendly. The odd business will connect with me that way, but that's rare.
Email, web, phone, IRL - these all seem to be working well here, but your mileage may vary. Hopefully you have some choices.