Every time anyone mentions ASML, I see comments of adulation. It's a very human tendency to hero-worship, especially fanboys who only recognize the name but don't understand the history or the ecosystem.
It's useful to remember that ASML didn't outcompete rivals through brilliant innovation in a heated market race. Instead it won mostly by being the last one standing. All the other players dropped out. Nikon and Canon made strategic decisions not to pursue EUV because it was too risky and expensive. ASML, a small Phillips spinoff, couldn't do it alone either. It took two decades and billions of investments backed by Intel and TSMC to keep ASML going before the first breakthrough -- it was a lot of persistence and incrementalism. ASML was essentially a side bet/strategic hedge by Intel, TSMC and Samsung.
(all this is covered on Asianometry)
People associate ASML with the Netherlands, but it would not have been possible without the massive contributions of the Americans, the Taiwanese, the Germans, and the Japanese.
It's like Grigori Perelman and the Poincare conjecture -- he didn't accept the Fields Medal for it because he felt that he just happened to the last person to put the pieces together (he was building on work by Thurston, Hamilton, etc.).
We see ASML as this amazing Dutch company, but we forget all the other players were critical to making this singular company possible (only because it happened to be the only one standing, not because no one else is capable -- this is the great misconception).