Congrats!
What made you commit and build this project when you were 22 year old vs million others SAAS you could have built at that time? Say, a CRM to compete with Salesforce, or a new web based Excel or web based Photoshop tool?
What made you commit and build this project when you were 22 year old vs million others SAAS you could have built at that time? Say, a CRM to compete with Salesforce, or a new web based Excel or web based Photoshop tool?
So, my next attempt was build a marketing suite as I was learning a lot about what works and what doesn't. But even that turned out to be a dud as I put too many features into it. But I did launch it on HN https://news.ycombinator.com/item?id=876141 and got a few users.
Users found the UX too complicated and I got feedback to focus on 1 among the 10s of features I had added. See this comment by @patio11
>because you pack an AWFUL lot onto that first screen
So as my next iteration, I picked A/B testing and made a visual editor to make creation of A/B tests stupidly simple and that took off because it allowed marketers launch A/B tests without being reliant on developers.
This product, Visual Website Optimizer (VWO), took off!
From their, feedback allowed to focus on one thing and do it well. This makes sense as you probably stretched yourself too thin. But the thing I don't get is, what was the trigger/pivot that made you go for 'A/B/ testing and not another segment of marketing niche?
At that time, weren't there other players in A/B segment who were far more established? What competitive edge did you see that made you go all in in A/B and which eventually took off?
As an engineer, I couldn't figure out how to use it and it was meant for marketers.
So I sensed an opportunity within the A/B testing niche. In fact, the name Visual Website Optimizer comes from the fact that it did with Google Website Optimizer did, but visually (in an editor, instead of HTML code).
Optimizely started at the same time as us. They went to YC and raised a bunch of money. We remained bootstrapped.