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ks2048

How are online advertising companies (including Google) going to react if more and more internet browsing is done by AI agents?

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I can see a couple ways:

- double down on influencing the agent’s choices/decision by presenting highest-bidder options (for stores, restaurants etc).

- find a way to figure out the unique user ID behind an agent (which can be trivially done once the agent logs in to say google or facebook etc)

- partnership with AI agent companies to offer their service for free / cheaper in exchange of a complete lack of privacy. For instance the agent could agree to all the cookie policies in the world and let the ad tracker know who you are.

Advertisers would very much not like to serve ads to bots, and this will result in:

1. Better bot detection

2. Agents voluntarily providing bot-detection signals (navigator.Bot?)

3. Websites blocking bots entirely.

But behind that bot there’s a human who will consume that info. Find a way to make them see your product.

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