In Catalonia, my little country in the Mediterranean, Facebook’s pretty much a ghost town, especially for millennials and Gen Z. Moving people away from Instagram, though, feels like a much tougher challenge. These platforms have had over a decade to build up so much stuff for users that leaving just seems like too much effort.

I’m not sure what the future holds, but a more fragmented, federated setup feels like a way better option than sticking with the same old stable monopolies.