Hmmm, there might be some criminal utility in capturing <100% of visitors, so that the true owner doesn't easily realize that activity for that location has ceased. In other words, giving up a certain number of victims in order to keep the attack going for longer.

That said, it'd probably be easier to implement that in software, where the phishing site redirects a certain portion of visits back to the legitimate one.

P.S.: There's also the physical stealth aspect, but I think a lenticular design would probably be easier for a human worker to notice, compared to a regular flat sticker which just happens to encode a typo-squatting URL.