Reading this I'm reminded of the movie Network. A major network producer sees the value of producing original "disaster porn" (my term, not from the film) for public consumption in a television news magazine. Only here we see that a one-hour news magazine hardly begins to strain the attention span of the average consumer. Rather the author of this blog post seems to recognize that the public is desirous of far more, and that they may be led so easily by piecing out details bit-by-bit. How often does real life deliver on--and even exceed--it's own satire?
On a related note, the author is listed as Edward O'Neil, which just happens to be the name of the actor who portrayed Stan Mikita in the referenced film. Color me intrigued...