To somebody who's completely out of the loop, hears about Pebble for the first time—why is this big news? Are we going to see novel software written for defunct hardware, or is the hardware going to evolve now that the software is open?
It's a delightful bit of kit that was sadly abandoned by owner and it's nice that they are open-sourcing a dead product instead of just leaving it to rot like so many other electronics are.
[0] https://www.kickstarter.com/projects/getpebble/pebble-e-pape...