The left have been pressuring companies to adopt all sorts of ideological partisan positions for years, so it’s a bit hypocritical to expect companies to ignore the government now that the tide has turned.
Not an American, but my impression has always been that the right expected companies to ignore "ideological partisan positions" as well when they came from the left?
So it seems fair that the roles are reversed now: the right is pushing for positions and the left wants companies not to follow.
It’s double standard to insist that your ideological positions should be respected but others shouldn’t.