To add some extra numbers here just to showcase how little energy usage this is.

This means it's adding about 0.012% additional energy consumption to those users energy consumption.

From another angle: Average US house energy consumption is around 30kWh per day. 0.012% of that is 3.75 watt hours of energy per day. This is the equivalent amount of energy as streaming HD video to your iPhone on a 4G network for 1.5 seconds. [0]

So in other words, a 15s youtube ad you are forced to watch on your phone before watching the video you were going to watch anyway takes an order of magnitude more energy than the average AI user according to this article.

[0] https://www.statista.com/statistics/1109623/electricity-cons...