If you are getting thousands of applications, you have to be selective at the application stage.
This is a real issue - I once got approached by a recruiter for a company, it was a good fit, I think I would've walked the interview and been a great hire - I'd heard of them before. The founder had acted like a dick head to one of my friends, I just immediately turned it down. There is a cost to very publicly treating people poorly. People don't seem to understand that these things that big companies might get away with due to scale, smaller companies cannot. People talk.