1 - Free & Open Source, anyone can self-host Comp AI. We'll also offer a hosted version at a low cost, our goal is to shift the cost of compliance to the end (e.g. the actual audit) vs paying at the beginning.

2 - AI-first vs building AI on-top, the long term goal is to have agents that do things like collect evidence automatically on top of integrations.

3 - When the MVP is launched, anyone can sign up and try it out without having to go through a long sales cycle (demos, contracts etc).