Alternatively, remember that personal articles with one author is the perspective from the author, and not necessarily a "world truth". Same goes for comments on HN :) Saves even more time, no need to fumble around replacing words and whatnot.

It's not a headline, it's the title of an essay.

What do you mean by 'saves time'? When you read a novel, do you replace the character names with "a figment of my, the author's, imagination"?

It's not a fucking diary entry claiming to be reporting on an objective fact of the world, it's someone trying to communicate something about the world.

Really, all you can think when you read a title like this is "well, that's certainly not true for me, I don't have to read this"?

Do people not do this?

I’ve always felt it’s more important to understand the essence of what is being said, rather than hyperfocus on specific wording (unless it’s particularly important). I’ve never read “you” and thought they were imposing anything on me specifically.