If your company is set up for it, special SKU's can be really cheap. Some can be software-only changes that even get applied after the product gets into the hands of the users.
eg. during the setup process, the hardware phones home, and some server side component matches it up to the original sale at the retailer and figures out which features to enable.
There might even be more SKU combinations than products have ever be produced.
Not saying hard drive manufacturers do it, but it is both possible and done in some industries.