Just think where Intel would be today if they had truly leaned in and made the necessary changes to supply the iPhone chips.
https://www.intc.com/news-events/press-releases/detail/1716/...
> Third-quarter GAAP earnings (loss) per share (EPS) attributable to Intel was $(3.88); non-GAAP EPS attributable to Intel was $(0.46).
The first 10nm chip Intel actually got out the door (in tiny quantities) had the entire GPU disabled because their high-density transistor library was broken. That's exactly what Apple would have been using for most or all of an Intel-fabbed iPad chip, so Intel would have not been able to maintain the fiction that their 10nm process was mostly or even somewhat healthy.