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"Sends other UNIX boxes to /dev/null" is one of the best Apple ads from that era: https://brainmapping.org/MarkCohen/UNIXad.pdf

What is with the spacing there? "UNIX........boxes". Very un-Apple.

But damn I miss this era of Apple. Great ad.

That ad was a two-page spread in printed magazines. The extra spacing was to account for the binding not laying flat.

I still know a bunch of cancer researchers who use OSX/MacOS. Do they care about formal Unix certification? Not in the least.

In case it bears mentioning, the rationale behind this was that the migration from Mac OS 9 to Mac OS X was complex, and needed to be justified. Establishing OS X as more stable than Mac OS 9 was an important argument for that push.

"Mac OS X is more stable!"

"How stable is it?"

"Well, it's built on top of an established workhorse or something you've never heard of!"

"Gosh! Take my $129!"