> the exercise of ‘writing the ideal press release’ first, before you even write a line of code
That's an interesting idea - Press Driven Development. Has anyone here tried it?
That's an interesting idea - Press Driven Development. Has anyone here tried it?
Peter Diamandis later said he didn't have a dime of the prize money at the time -- he quietly raised it later. In the meantime, everyone just assumed he had it because the launch event had so much credibility attached to it.
It doesn't take long to throw up a landing page, mailchimp and $50 of targeted facebook [or adword] ads.