I though I would answer your 1,2,3 points as it might generate some more ideas about how to go about achieving conversions.

1) I thought it was simple (but I may be too close to the project). We scrape the apple website in all countries for reviews to apps that you have entered in the site(they don't have to be your own). Then we translate the non english ones and email them to you if you have any new ones that day. It's really great to help you track what your users are saying about your app. Or what users are saying about your competitions apps.

2) This is good advice and easily fixed. Thanks!

3) Noted. I will remove it!

Thanks a lot for your feedback.