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Just a clever new name for affiliate marketing.

What exactly is open source here?

Ok, I get it now. I think 'Open-sourced startup marketing' is a very creative way to describe what you're doing.

So, what exactly are you offering? This doesn't become clear to me.

This is basically a community challenge to incentivize users to promote software components from our marketplace.

We're making it fun by having a leaderboard showing the progress of each user (the user UI will also show you the traffic source and point generated on each action - that way you can focus on what works and what doesn't).

Each month our top users win up to $15k in credits hosting and some fun prizes (This month we have a playstation VITA but next month we'll have more prizes).

Users who really amaze us with their creativity might have a chance to work with us (or would I say we would be honored to have them as part of our team).

Bloggers, sites and platform with relevant content can apply to our affiliate program and make 10% on any sales generated by their traffic.