How could clearly explaining what your site does and who it's for not be the right thing to do?
I can't even begin to think of a reason why you would hide this from potential users.
I can't even begin to think of a reason why you would hide this from potential users.
I mean, how would differentiate the one that are seriously interested from the "others"?
What will almost certainly happen instead is that fewer people will sign up overall. Especially for something like 'real estate', which is a well served market by a lot of B players, you need to entice people into signing up -- your best bet of that is to clearly identify the benefits to your target demographic.
There is no benefit in having 1 million people sign up that then realize the service "isn't for them". If you're charging for membership, then obviously that changes, but nobody is going to sign up for a pay service unless the benefits are clearly spelled out.