People lost their jobs because of this. The first widely published incident was “Donglegate”: https://en.m.wikipedia.org/wiki/Donglegate, but I'm sure there were earlier cases. Some other were not considered for the positions, because their DEI statement was not sufficiently affirming or whatever.

Those are not "few celebrities", and not a propaganda. This really happened, and understanding that this is a real issue might be the first step to understand why the pendulum is in full swing.