Also, you missed the point of my comment. The comment I replied to basically was saying Apple and Google are equivalent because Apple sells ads (they sell search listings in the App store search and may run an optional advertising service for apps). My point was they are not equivalent because Apple does not track people around the web like Google does. The other things is Apple has released a lot of privacy features which interfere with the advertising spying machine.
At best, Google pretends to improve privacy. Google's business is basically building a profile on each individual so they can serve the most relevant ads to that person. They make more money when they serve relevant ads (ads people will see, and maybe buy something based on the ad). Google has no interest or incentive to protect privacy because their business depends on invading privacy.