Therein lies the problem.
Capitalists believe these two things are exclusionary to one another. They believe that you cannot have an unsuccessful product line, or "status quo" and still be successful. They want to see comfy upward trending lines on their charts and graphs.
But nobody stopped to consider that;
1) If the business is operating with positive cashflow, and,
2) If the business is meeting it's commitment to consumers, shareholders, and employees, and,
3) If the business has no direct existential threat to it's market share, then;
That business is successful. By your own definition. Stop trying to take over the world. It's selfish, unsustainable, and pedantic. Support your workers. Well. Put value back into the economy. Stop being a greedy POS.