As long as they don’t start naming other things Invite, they might avoid that issue. Although maybe they’ll name their HomePod with a screen that and we’re back to square one.
I'm sure Apple has data showing that offering higher-res video on non-Apple hardware isn't worth it, but this experience felt like a perfect match for the rest of my experience with Apple - if you want to use their software but not hardware, fuck you. If you want to use their hardware and software with a different workflow than they intended, fuck you too.
The streaming services landscape is very weird in general. Lots about DRM or what have you that cause very bizarre rules like Netflix only allowing Opera on linux to play full 1080, or how on mac Edge only does 720. Some of them refusing to show anything over 720p on browsers no matter which platform. Of course some have workarounds through extensions.
Certainly not the seamless experience one would have hoped from the switch away from cable services!
It's so unnecessary to call everything "Apple something" when they've had great success creating recognizable brand names like "iPod", "iPhone", and "Macintosh".
Calling it "Apple TV+" just feels like both the set-top box and the streaming service wanted the name "Apple TV" and neither side was budging.
[1] OG mac, not Orwell. At least Microsoft nags look like HTML.