If you have ever seen the prank interview between Elijah Wood and Dominic Monaghan, "Do you wear wigs? Have you worn wigs? Will you wear wigs?" and Elijah breaks down laughing in total shock at how hilariously bad the interview is...

...I just picture a similar conversation with a CEO going: "Sir, shareholders want to see more improvement this quarter." CEO: "Do we run ads? Have we run ads? Will we run ads this time?" (The answer is inevitably yes to all of these)