y'all dont seem to understand. openai has built the most consequential brand for being frontier in AI. the demand for new AI tooling at all levels is through the roof. Hubspot and Marketo (lets call them the OGs) can add AI all they want, OpenAI will at least get a foot in that door, and yeah they will never be as focused on this customer profile as the OGs, but they will 1) be good enough for many 2) be first to market on capabilities that the OGs will not be 3) have context that the OGs don't (while also true that the OGs have context OpenAI will never have).
Even if this specific one flops, OpenAI has launched 2 agents in the first 2 months of this year. this is the 3rd. they're accelerating to a very exciting horizontal portfolio.