Seems not to make the process easier, because apparently your organization has to be more than 3 years old[2] to be eligible.
For the traditional way with a third-party cert provider someone on Reddit made a comparison table[3]. The whole thread is interesting.
[1] https://learn.microsoft.com/en-us/azure/trusted-signing/over...
[2] https://learn.microsoft.com/en-us/answers/questions/2082252/...
[3] https://www.reddit.com/r/electronjs/comments/17sizjf/a_guide...