Amazing summary. I've bookmarked this comment. Thank you. It would be great if you'd elaborate on each one in a post with one story that may have led you to realize this - to make it more memorable. Heck this could probably be a textbook but a short post would get the most eyeballs. And when you post it, i'd like to be the first to know.

It's [almost] like a checklist when working on any marketing project to get inspiration from and make sure you're doing a complete job.