Kinda related but less happy end. IIRC there was no difference between Voodoo graphics cards for PC and Mac and they could be used interchangeably. When Nvidia entered the scene they decided they wanted more money and made Mac specific BIOSs and ATI followed suit.
I know quite a few people that have paid more for "Mac" USB hard drives where the only difference is the format out of the box and maybe some junk software they never used.