Dont break the flow, make the ad into embedded part of the flow.
create interactive objects that project ads, but are part of the game.
e.g. TV, phones, vendingmachines, environmental noise, etc.
e.g. TV, phones, vendingmachines, environmental noise, etc.
With video ads they want completion rates. With all ads they like people to be able to click through and engage further with the product. None of these questions have satisfying answers with embedded ads. That’s why they never took off.