330 EUR is roughly reflective of the street price of the B580 in Europe.
For example:
https://www.mindfactory.de/product_info.php/12GB-ASRock-Inte... (~327 EUR)
https://www.overclockers.co.uk/sparkle-intel-arc-b580-guardi... (~330 EUR)
https://www.inet.se/produkt/5414587/acer-arc-b580-12gb-nitro... (~336 EUR)