AP is refusing to update its style guides to use the new name and has been barred from Press Briefings. The messy precedent was the renaming itself. There are valid reasons to not go along with this, or slow walk it, have it go through an internal committee, etc.

https://www.ap.org/the-definitive-source/announcements/ap-st...

I don't think it's "deciding for themselves" to choose to use a name that is authenticated by centuries of history and use.

The USGS should be a record of how things are named, like a dictionary is a record of what words mean, not a political organ for disseminating newspeak.

What should Tim Cook call himself if, say, a little DOGE-ie gets into the Passport or IRS or SEC systems and actually changes all Tim Cook references to Tim Apple?

Unfortunately, this is just the beginning, only those not versed in history aren't seeing where this administration is going to.