Reading the article the issue appears to be massive cost. The entire discussion about "consumer recognition of oled holding them back" is completely ridiculous if the technology is 5x or more the price.

Near the beginning, we have:

> Micro LED TVs are currently available for purchase, but they cost six figures, making them unattainable for the vast majority of people.

Then later:

> Despite enthusiasm from technologists and the display community, the mainstream infatuation with OLED makes it harder for Micro LED to move into consumer products.

If the first statement is true, then the second statement is nonsense.