It's great because it gives politicians a foreign enemy to deride, generates lots of online engagement, doesn't impact people's lives in any meaningful way, and when it's implemented, it's only visible to people in the country ordering the rename.

They always have been.

Falklands vs Malvinas, Bodensee vs Lake Konstanz, Lake Geneva vs Lac Léman, countless islands in South China, Sea (Philippines vs Chinese names), Japan vs Korean island names, Chine vs Russian names

and on and on.

Only uninformed people are surprised by this.