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Quite amusing to see Google’s own tracking domains in the initial list [1] of domains they’re going to apply this to.

[1]: https://github.com/GoogleChrome/ip-protection/blob/master/Ma...

It's a great idea (from Google's POV) because then they can claim "Look, we also hide users IP from our own service!" which sounds great in marketing material, and not many will realize that it doesn't matter since the user is logged in with their Google account in Chrome so Google already have the data, this is just about hiding the data from companies that aren't Google.

Google wouldn't have any data from an Incognito window though?

Why not? They literally are the ones building the closed-source parts for the very browser that the incognito window is opened by.

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