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The point is that they are pursuing short-term profit and sacrificing customer satisfaction. That's a terrible way to run a company.

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In order to sacrifice customer satisfaction, there is a requirement that the person be your customer.

Not giving something to someone for free just because they demand that they should have it is not sacrificing customer satisfaction.

Yes but if your product is the viewer and your decisions cause the number of viewers to decrease over time, you're damaging your product, and that will reduce the value of that product to your customers.

Well, the opening ceremonies had the highest US viewership ever (including against US-based Olympics). Are you sure your contention is accurate?

In fact, broadcasting the Olympics is a massive _LONG_ term bet since NBC loses tons of money on the games themselves.

If you are a cable subscriber, you are both NBC's customer (that gives them subscription fees via your cable company) and NBC's product (eyeballs sold to advertisers). As NBC's customer, you are already receiving the Olympics.

If you are not a cable subscriber (i.e. over-the-air broadcast receiver), you are NBC's product only, and not their customer.

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