Case in point - an innumerate relative of mine has been duped into selling "Nu-skin" products for virtually no money. Nu-skin gave her documents explicitly stating her odds - 99.5% of active nu-skin sellers make < $15k/year. But they also showed her videos of people who won won carribean cruises and made thousands/millions.
Guess which one she bought into?
A math literate person would recognize that her odds are better working at chipotle and reinvesting some of the proceeds in vegas.