Am I missing something?
Using "you", personalized or not, implies that the person you're speaking to is one of the ones doing the action.
If the person you're speaking to isn't doing the action, "you" is inappropriate in that context, but "we" is appropriate because we're all on team human at least (you included).
To illustrate this point, I'm not the only one running into your confusing wording and replying to you about it here.
edit: "you" was edited to "one", which makes more sense to me at least, thanks for responding to feedback positively!
And you're also mistaken about applying the same implication semantics to semantically different words.
If there is no "I" in the people you're accusing of wrongdoing, then there is no FirmwareBurner in it, either. That's the mistake. It's the one you fixed.
When you're referring to a group of people, "you" is only appropriate to use when the person you're speaking to is a member of that group. I don't see any group here, of which they're a member and you aren't.
But hey, on the plus side, we're all in the same group when it comes to being human, so "we" is totally fine, too (I personally prefer language that brings us together).