That's the proximate cause.
> They are measuring VOC and ~PM2.5 pollutants
Which aren't good for your lungs long term.
> the claim in the post headline with common sense.
If you can smell it, it's because little particles of it are in the air, so your scented products necessarily put PM of some size into your home. In other words you are polluting your home merely to produce an olfactory sensation. The lack of common sense in the market for these products has always baffled me.