The article is talking about people who have following/follower counts in the millions. Those are dozens of writes per second in one feed and a fannout of potentially millions. Someone with 1200 followers, if everyone actually posts once a day (most people do not) gets... a rate of 0.138 writes per second.
They should be background noise, irrelevant to the discussion. That level of work is within reasonable expectation. What they're pointing out is that Twitter is aggressively anti-perfectionist for no good technical reason - so there must be a business reason for it.