There are some less widely-known topics in math that seem to make some of those that learn them want to "evangelize" about them and wish they had a more starring role. Continued fractions are one.
Now, don't get me wrong. Continued fractions are very cool, some of the associated results are very beautiful. More people should know about them. But they never will be a viable alternative to decimals. Computation is too hard with them for one.
Also, while e has a nice regular continued fraction expansion [1], that is not the case for pi [2]. There is no known formula for the terms, they are as irregular as the decimal digits. There are nice simple formulas for pi as infinite sums of fractions (simplest is probably [3]) but those are not continued fractions.
[1] https://oeis.org/A003417 [2] https://oeis.org/A001203 [3] https://en.wikipedia.org/wiki/Leibniz_formula_for_%CF%80