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> (or that hit the page and left it before the js executed, which seems improbable for such a large number - 70%).

That's actually an interesting proposal-- 100% of the time when I click on an ad, I didn't mean to and I try to close it before it has a chance to annoy me.

Probably doesn't make sense on a large scale, but it's something to consider.

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If that is true and 70-80 percent hit the back button before the js files load, it still says a lot about the quality of the clicks from the perspective of someone considering advertising on FB...

To be fair, that pretty much matches what I've heard about Facebook's click quality.

so the net result would be the same.

Someone's grandmother miss-clicking and then mashing back is about as useful to the advertiser as a bot. conversions are where it's at. Poor quality traffic / bots / it's all the same. the advertiser quits paying

I agree that some users might close the page or hit the "back" button before the $(document).ready() happens, but I can't believe that 70% of the people did that(taking into account that our ad was really targeted and highly relevant to the landing page).

and then we find out drunk or stupid people accidentally click stuff.

drunk or stupid people probably won't click 'back' that quick.

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