How to Price Your Product or Service-To Avoid Killing Your Business

Guilty as charged: sometimes (depending on what the item is), I can be a super cheap bastard .. maybe too frugal. A poor startup founder can't be spending money like water :)

I've run into many startup founders who try to sell me something that (1) Is not big enough of a pain for me to want to pay to solve and (2) I'm not fully convinced that the "buy from someone else" option is better than the "build myself" option.

It's an uphill battle for them, and I tell them I just might not be in their market. p.s. Granted sometimes I err on being too frugal and just need to outsource more, but the person selling to me is just fighting an additional layer of objections, at their expense :/