Amicus (YC S12) Uses Facebook To Mobilize Volunteers for Nonprofits
techcrunch.com
techcrunch.com
edit: Thanks for the reply; looks like TechCrunch just chose to take an election-year angle on the story.
>No More Calls From Strangers: Amicus Uses Facebook To Recruit Political Volunteers
And then, as you note, the article is about political campaigns. I'm not sure why the submitter felt the need to submit an article and then change the headline.
EDIT -- OP/founder clarified below.